iPhones
No, I'm not writing about them because they're current.
I'm writing about them because the incessant bloody advertising irritates the living fuck out of me.
I accept that 95% of most products is marketing, and that this goes double for Apple products1. What I'm not prepared to accept - actually that makes it sound like I'm willing to accept the whole 95% marketing thing, but I'm not, and every day that goes by without my bludgeoning a marketer to death fills me with sheer, unadulterated dismay.
But I digress.
What I'm absolutely not prepared to accept is an advert for a product that doesn't bastard well advertise the thing it's advertising. It's bad enough that iPhones were designed for the American market, and are therefore about 67 generations behind current European phone technology (3G you say? THREE? Surely no civilian phone can possibly require such advanced technology?!2 and so on) - it's to be expected that they're lacking things that the average European phone user would expect.
Things like, I don't know, being small enough to fit in a human's pocket3. A camera that's a bit more advanced that a daguerrotype4. The ability to set your own ringtones... and so on.
That's all beside my point really. The American market really is behind the European one, so that sort of thing is (probably) to be expected. And although pretending your product is innovative when it's practically fucking steam-powered is a bit bloody rich, that's not what I'm actually bitching about today (honest).
What is really fucking me off about the iPhone adverts isn't their refusal to issue a blanket statement about the obsolescence of their product (which, if I'm honest, is probably a bit unlikely), but the way the advert displays features the phone doesn't have.
Not only does every advert showcase features that are only available when using applications you have to purchase separately, but each advert - which tells us how quick and easy it is to do absolutely everything on an iPhone (even though it's four times the size of the average human hand and the calendar only goes up to 1783) also features small print telling us that the quick and easy process they've just demonstrated has had its 'sequence shortened'5.
So it's an advert for an imaginary product - promoting features that it doesn't have, and showcasing them (if you do go out and purchase them in addition to your prehistoric phone) by doing things that they cannot achieve.
Call me a traditionalist, but I tend to think that advertisements should be for things that actually exist, describing the things that they can actually do.
If I wanted to get product recommendations without any grounding in reality or connection to the real world whatsoever, I'd watch This Morning.
-
1The remaining minus 90% is equal parts 'quality' and originality.
2Yes I know they do a 3G one NOW. That's not the point is it? That's like, oh I don't know, releasing an mp3 player and then subsequently marketing one with the 'random play' button you forgot to include in the first bloody place as a fucking INNOVATIVE FEATURE.
3And we've sort of come to expect that subsequent models of the same phone won't be EVEN BIGGER than the original...
4A 2.0 megapixel camera in 2007? For fuck's sake. A whole 3.0 megapixels in 2009? Woo.
5Although of course, they only added this text after the Advertising Standards Authority made them.
At the time of writing, the joint winners of yesterday's poll are 'Necrotising Fascitis' and 'Giant Squid Attack'. 


I'd check to see if I used that the last time I updated after a long absence, but I have a worrying feeling that I may have and I really can't be arsed thinking of a different title. 
